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Our Mission

To provide high quality, socially and ethically responsible fundraising services, create income for charities that help those most in need, build community cohesion and support a civil society.

Our socially responsible approach to business and Tele-marketing is based on a simple formula:

  • Professionalism
  • Consistency
  • Empathy

It’s not easy in our business to keep the right balance between raising money for good causes and our responsibility to the people we call. So how do we meet our Duty of Care in all aspects of our Business?:

1. Great Staff - Rigorous Training & Culture

We select bright sales agents, who are good with people and motivated to help charities. Their training then becomes vital to achieving our duty of care:

  1. Training our team to know when it is appropriate to sell. For example, every sales agent is trained to identify signs of dementia and enquire into the wellbeing of the vulnerable.
  2. Ongoing Training: Each sales agent has their own personal development and training plan to help them progress to represent us and our clients at the highest level of professionalism.

2. Quality Assurance

Our dedicated Quality Assurance team continuously record and monitor live calls, providing feedback and coaching of all Sales Agents.

3. Latest Technology

Our Sales agents are given the best sales tools available, providing excellent call control, information to build caller relationships and valuable feedback statistics to help them improve.

4. Privacy & Compliance

Our business is very heavily regulated and we support this as members of the Fundraising Standards Board, Lotteries Council and Institute of Fundraising. Our MD Melvyn is currently a Director of the Lotteries Council. The Organisations who ensure our compliance are:


Privacy: Insight takes privacy extremely seriously in all aspects of our business, ensuring we guarantee that all of our Client and Supporter information remains secure. We will not pass on your information to any third party without your consent. Our Data Transfer Procedures are subject to stringent rules and checks.

Gambling: As an operator licensed by the Gambling Commission, we are proactive in supporting the problems of Gambling that may be faced by some individuals in the UK. In everything we do we conduct our business in a Socially Responsible manner above and beyond the remit of our regulators. This entails the recording of all of our calls and the use of a very rigorous Complaints Procedure.

5. Complaints Procedure

Even with all this in place – ours is a people business and it’s impossible to get it 100% right all of the time. We welcome complaints as an opportunity to keep improving what we do. So if you have a complaint please do get in touch – one of our specially trained Customers Services team will deal with your complaint and we’ll promise to call you back to explain what we’ve done about it.

Want to complain?
Call Customer Services on 01603 216198

You can view the Policies we’ve put in place to make sure we deliver on our promises. These Policies are available for examination on request

Request a business information pack or to discuss fund raising options - Contact Us